Journal of Innovations and Sustainability

Problems of marketing logistics and infrastructure in Ukraine under martial law: ways to solve them in the context of European integration

Sat, 30 Dec 2023 00:00:00 +0200

Purpose. The purpose of the article is to assess the level of development of logistics and infrastructure in the pre-war economy of Ukraine, to identify problems and peculiarities of its functioning during the martial law, as well as to formulate measures for its restoration and improvement in the context of European integration.

Results. The logistics system of Ukraine in the years before the russian-Ukrainian war had a tendency to progressive development. This is evidenced by the positive dynamics of the national Logistics Performance Index. The most developed component of the domestic logistics system was the timeliness of cargo deliveries, and the least developed – the quality of trade and transport infrastructure. The hypothesis that during military operations on the territory of Ukraine, its logistics infrastructure underwent fundamental changes was confirmed. The most painful thing for the country is the destruction and damage of infrastructure and infrastructure connections. Analysis and consideration of these factors will allow logistics companies to adapt to changing, critical conditions and operate more efficiently. The phenomena and processes affecting Ukrainian logistics during martial law have been identified.

Scientific novelty. The study identified factors that influenced the change in logistics services in Ukraine during the war within four groups: people, infrastructure, security, legislation. The authors proposed two groups of measures (short-term and long-term) that will resume Ukraine’s foreign trade activities, as well as improve logistics within the country in the context of its European integration.

Practical value. The practical value of this study is that it can be used as a source and tool in the development of specific measures and programs for the development of the logistics infrastructure of Ukraine, in particular, the construction of new logistics routes and logistics centers.

Priorities for preserving the productive capacity of human potential of Ukraine in the light of the foreign countries’ policies

Sat, 30 Dec 2023 00:00:00 +0200

Purpose. The article summarizes the practical aspects of the policy of foreign states regarding the involvement of Ukrainian youth and the factors regulating their migration mobility with the aim of preserving the human capital of Ukraine in the conditions of russian aggression.

Results. A significant increase in external migration flows among Ukrainian citizens as a result of hostilities and a deep socio-economic crisis in Ukraine had a significant impact on the demographic situation in the state and its regions, led to significant changes in the sex-age structure of the population, a rapid reduction in domestic demand and labor supply, changed the level of population concentration in many regions and caused a number of other significant challenges. However, the problem of migration of Ukrainian youth has become particularly important, since this category of the population is the most active and mobile, but also the least socially and psychologically protected, so it needs special support from the state and public institutions. High migratory mobility of young people to recipient countries can contribute to increasing financial income from tuition fees, integrating educational institutions into the international educational and scientific system, reducing costs for training and education of qualified specialists, increasing the concentration of labor potential, developing the industrial complex, stimulating economic growth, reduction of labor shortage, growth of GDP, increase of revenues to the state budget. But at the same time, it also has the opposite negative effect, which, in particular, is manifested in the growth of competition in the educational services and labor markets, the decrease in the number of jobs, the spread of unemployment, especially among young people without work experience, etc. The article is devoted to the study of effective ways of regulating the migration mobility of Ukrainian youth. The impact of the migration of Ukrainian youth caused by russian aggression on the human capital of Ukraine and the formation of opportunities for its preservation is evaluated. The authors outlines ways to form a rational migration and social policy, which will allow implementing an effective scenario of managing Ukraine’s youth potential at both at the national and regional levels.

Scientific novelty. For the first time, the policy of many foreign countries regarding attracting the potential of Ukrainian youth is analyzed. The article outlines the initiatives of foreign scientific and educational institutions to support Ukrainian youth and their adaptation to the educational and social processes of recipient countries.

Practical value. Based on the assessment of the migration mobility of the Ukrainian youth and the analysis of the main initiatives of foreign countries regarding the attraction of its potential in the environment of the recipient countries, recommendations were developed to regulate the migration mobility of the Ukrainian youth in order to preserve the human capital of Ukraine and provide opportunities for its reproduction and further development.

Integrated business model of sustainable development for agricultural sector

Svitlana Strapchuk — Sat, 30 Dec 2023 00:00:00 +0200

Purpose. The purpose of the article is to improve the methodology of the integration process of business model to ensure environmental, social and financial results of entrepreneurial activity taking into account the interests and needs of stakeholders and to study the possibilities of implementing sustainable practices in different segments of the business model and the sustainable value created by these transformations.

Results. The study highlights a number of approaches to the methodology of creating sustainable business models, which are the Business Model Canvas, the Teece Business Model, the Ecosystem Pie Model, and the Sustainable Value Creation Model. Each of the methodologies has its advantages and disadvantages, but they all have common elements that can be combined and integrated when considering industry specifics. The author used the methodology of creating sustainable value, which is formed through the implementation of new approaches to the implementation of sustainability, in particular, the methods of ecodesign, climate-smart agriculture, organic farming, biodynamic agriculture, sustainable intensification and renewable agriculture. Sustainable value is created through activities in different segments of the business model, at the same time the Business Model Canvas (BMC) is a template for mapping the transformations in each segment. The integrative business modeling approach is able to provide a detailed qualitative overview of a specific business by combining social, environmental and economic components with stakeholder theory. Therefore, taking into account the needs of a wider range of stakeholders than is provided for in the "key partners" field of the Canvas model took place through the implementation of sustainable value in the complex Ecosystem Pie Model.

Scientific novelty. The scientific novelty consists in the adaptation of the methodology of transformation of traditional business models into sustainable ones for the agricultural sector, which, unlike the existing ones, allows taking into account sustainable value through new sustainable approaches that cause changes in the fields of Business Model Canvas with the subsequent transfer of their individual elements to the Ecosystem Pie Model for a systematic visual perception of both the current situation and prospects for further development for the enterprise.

Practical value. The results of the research can be used by scientists, representatives of business and state institutions dealing with the issue of introducing sustainability principles into existing traditional business models, based on the needs and interests of stakeholders.

Upcycling of solid waste for furniture production: an environmentally sustainable solution for waste disposal

Sat, 30 Dec 2023 00:00:00 +0200

Purpose. This study aimed to demonstrate, using studio research approaches, how solid waste in Kumasi Metropolis, Ghana, can be innovatively recycled into aesthetically pleasing and functional furniture pieces as a waste management strategy to achieve environmental sustainability.

Results. Environmental sustainability and the economic profitability of solid waste generated during furniture production go hand in hand. By using recycled or reclaimed materials, implementing sustainable production practices and responding to the demand for environmentally friendly products, furniture manufacturers can contribute to a more sustainable future while receiving financial benefits. The study showed that upcycling is an excellent waste management strategy that creative persons and other innovators could use to help in the management of solid waste that have become an environmental nuisance. Also, the study revealed that creative persons could potentially train others in their locality to be more creative-centered so as to innovatively transform solid waste materials into more aesthetically relevant and functional items for environmental sustainability.

Scientific novelty. The discarded solid wastes were repurposed to create new, functional and aesthetically pleasing furniture. The process of upcycling not only reduces solid waste but also minimizes the need for raw materials and energy consumption in furniture production. This is a new and an innovative concept in the field of furniture in Ghana.

Practical value. Upcycling of solid waste for furniture production in the Kumasi Metropolis offers usable relevance by reducing waste, conserving physical resources, and creating economic opportunities which is mutually beneficial for both the environment and the community. Applying sustainable practices in furniture production can improve the brand image and attract public or consumer attention to environmentally conscious people.